Also, they can support the import of custom templates or writing your HTML from scratch. In most cases, they provide decent functionality for designing tailored templates. The vast majority of the email sending systems have their built-in email template builders. Email frameworks offer pre-built options and various components to streamline email coding.īuilt-in email templates. Usually, it is a markup-based language where your code is later converted to a responsive HTML. Email framework is the best option for developers. HTML email generators are similar to the template engines. The result then can be imported to the email sending system or pasted to your app source code. They help to convert your input to the correct HTML (or sometimes another) format and compile it for further usage as a template. This type of tool is designed mostly for developers who are building the email functionality and need to create simple solutions without too much effort. When searching for an HTML email builder, you will find four main types of options. It makes sense to pay more for something you and your team use daily, for example. How often do you create new email templates? Daily, weekly, monthly, or a couple of times per year? Your reply should correlate with the pricing options the tool has.Do you use an email sending platform like Sendgrid or Mailchimp? If yes, then it might be reasonable to start with their built-in email editors.It is useful for developers in your team who work with creating user notifications or custom improvements, which should be exported/imported to/from another system. Do you need to edit the email code? Even if you are a marketer who prefers a drag and drop builder and your answer is “never”, you might still need it.Before you start comparing different tools, answer a couple of questions below. You would like it to have a user-friendly interface and to be easy to use, offer reasonable pricing, and, probably, several extra features like an illustrations library. For sure, you need to create a responsive email template to be rendered well on different devices in various email clients. When you just start working with the email functionality, you should understand what you actually need first.
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